A List of Jargon You Love to Hate–Don’ts for Effective Nonprofit Marketing Copy

A List of Jargon You Love to Hate--Don'ts for Effective Nonprofit Marketing CopyWriting more clearly and succinctly is the basic that should be #1 on every nonprofit marketing to-do list this September.

Here’s a list of jargon you love to hate.

Don’t forget to put the Getting Attention anti-jargon guidelines to work today.

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Nancy Schwartz on August 14, 2008 in Branding and Messages, Copywriting, Nonprofit Communications | 2 comments
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  • I don’t see “community” listed. This word has also become a catchall term. “Building community”, “a community concern”. It has just become so ubiquitous and ill defined.

  • How about capacity?
    http://www.charitynetusa.com

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