Just by signing up (with a click), I can be (among) the first to get the VP candidate’s ID, via an email or text blast.
Surprisingly, this invitation does really make me feel like a member of the inner circle, and makes me want to be more involved in the campaign, so I stay there.
How can you ensure your org’s supporters want to be in your inner circle? Once they crave it, how do you invite them in?
Get everything you need to know on nonprofit marketing via the in-depth case studies and articles featured in Getting Attention e-updates. You’re missing out on key guidance if you read this blog, but not the e-updates. Subscribe today!