Invite Your Base into the Inner Circle — Everyone Wants to be Wanted

Invite Your Base into the Inner Circle -- Everyone Wants to be WantedThe Obama campaign struck gold (again) this week with its email invitation to me (and many, many others) to be first to learn who the VP pick is.

Just by signing up (with a click), I can be (among) the first to get the VP candidate’s ID, via an email or text blast.

Surprisingly, this invitation does really make me feel like a member of the inner circle, and makes me want to be more involved in the campaign, so I stay there.

How can you ensure your org’s supporters want to be in your inner circle? Once they crave it, how do you invite them in?

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Nancy Schwartz on August 13, 2008 in Campaign Marketing Models & Tips, Nonprofit Communications | 0 comments
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