Nonprofits have a major branding problem in weak taglines. Taglines are the best way to succinctly convey nonprofits’ value, but 7 in 10 nonprofits rate their taglines as poor or don’t have one at all.
This just-released report based on recent survey findings drawn from 1,900 of your colleagues nonprofit communicators shows that most nonprofits don’t have an organizational tagline that works to make their organizations’ value clear, and easy to remember and repeat.
A highly-effective nonprofit tagline model (and winner of this year’s inaugural tagline award program) is Where Actors Find Their Space from NYC Theatre Spaces: This clearinghouse for NYC rehearsal and performance spaces builds its tagline around a double entendre to go beyond a description of services and highlight the value of its work.
A strong tagline complements your org’s name to convey its unique value or impact with personality, passion and commitment. If you fail to make the most of your tagline, you throw that opportunity away.
Dig into this free guide to discover:
- The 10 Have-Tos for Successful Taglines – Guiding readers to put their nonprofit marketing into high gear.
- The 7 Deadly Sins – Examples of what not to do.
- What Makes a Winning Tagline – Winners of the 2008 Nonprofit Tagline Awards.
- Over 1,000 Nonprofit Tagline Examples (more than ever before in one place) to put to work for tagline brainstorming.
Download the Nonprofit Tagline Report here. When you do, you’ll automatically be added to the mailing list for info on the 2009 Nonprofit Tagline Award Program.