Join me today for "A Tagline is a Terrible Thing to Waste," a free one-hour teleconference sponsored by Network for Good. Register here.
In today’s competitive marketing environment, is your nonprofit’s tagline strong enough to get attention and provoke questions? Does it complement your org’s name, convey the unique value you deliver to your community and differentiate you from the competition?
Or is your nonprofit’s tagline vague, ambiguous, over-reaching, too abstract or simply non-existent? 72% of nonprofit organizations rate their taglines as poor, or don’t have one at all. But a tagline is a terrible thing to waste.
Call participants will learn about key findings from the just-released Getting Attention Nonprofit Tagline Report (free download). You’ll learn what makes a strong tagline work, and the seven deadly sins to avoid.
Then, we’ll open the tagline clinic for Q&A. It’s your chance to get some no-cost, no-risk advice on your organization’s current tagline, or trying to develop one on for the first time.
Don’t forget to register now, and I’ll see you at 1pm today. And remember to come with your burning tagline questions. I can’t wait to answer them.
P.S. Learn how to craft a compelling story for your org in 8 words or less. Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!