Let Me Help You Shape a Powerful Tagline for Your Org: Chronicle Online Discussion, Tues. Oct 7, Noon Eastern

Let Me Help You Shape a Powerful Tagline for Your Org Chronicle Online Discussion, Tues. Oct 7, Noon EasternAsk me to help you craft a slogan for your org or program that’s distinctive and memorable in the minds of donors and other supporters!

I’m behind the help desk tomorrow (Tues., October 7th, at Noon eastern), at the Chronicle of Philanthropy’s online discussion — Making Marketing Messages That Matter! Come on by: Id love to answer your query on why taglines matter, how to improve your current tagline or craft one for a new program, or get the leadership buy-in you need to dive into the tagline or brand development process.

You know that I recently studied the tag lines of more than 1,900 organizations to identify some of the nonprofit world’s most effective messages. And I found that seven in 10 nonprofit groups rate their tag lines as poor — or do not have taglines at all. Yikes. (Guidance on how to fix that in the free Nonprofit Tagline Report.)

So what makes a winning tagline? Why are they important? And how do you create a tagline that makes others remember what you stand for?
Let me answer your questions — on these topics and more.

See you tomorrow (10/7) at noon eastern time. Looking forward to it!

P.S. Learn how to the marketing message that matters most — your tagline. Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz on October 6, 2008 in Branding and Messages, Nonprofit Communications, Special Opportunities, Taglines | 0 comments
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