I’m behind the help desk tomorrow (Tues., October 7th, at Noon eastern), at the Chronicle of Philanthropy’s online discussion — Making Marketing Messages That Matter! Come on by: I‘d love to answer your query on why taglines matter, how to improve your current tagline or craft one for a new program, or get the leadership buy-in you need to dive into the tagline or brand development process.
You know that I recently studied the tag lines of more than 1,900 organizations to identify some of the nonprofit world’s most effective messages. And I found that seven in 10 nonprofit groups rate their tag lines as poor — or do not have taglines at all. Yikes. (Guidance on how to fix that in the free Nonprofit Tagline Report.)
So what makes a winning tagline? Why are they important? And how do you create a tagline that makes others remember what you stand for?
Let me answer your questions — on these topics and more.
See you tomorrow (10/7) at noon eastern time. Looking forward to it!
P.S. Learn how to the marketing message that matters most — your tagline. Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!