Obama — Don’t Let Your Hard-Won Community of Hope Die Off

Obama -- Don't Let Your Hard-Won Community of Hope Die OffSo what happens when a groundbreaking campaign ends?

In Obama's case, I'm not talking about whether the candidate gets into office or not (that's out of any strategist's hands), but what's going to happen to the engaged, interested, willing-to-work/give community he's developed via MyBarackObama.com.

My advice: Keep it going.

These folks, many of whom are campaign/advocacy virgins, are enthused. They've been awakened, or re-awakened, by a passion for change, and by a candidate who's made it possible for them to grow into a community of like-thinkers. And they're well-positioned to do more; for other candidates, for the party, for key issues.

Jesse Helms, a mastermind marketer, transitioned campaign supporters' contact info (phone and address at that point) into what then became a very powerful National Republican Congressional Committee.

Obama, and your organization — at the close of an advocacy or issue campaign — should do the same (not to the NRCC, but to an ongoing community of interest and action around whatever they've responded to initially).

Nancy Schwartz on October 30, 2008 in Campaign Marketing Models & Tips, Nonprofit Communications, Social Media, Web 2.0 | 4 comments
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{ 4 comments… read them below or add one }

1 Avi Kaplan October 30, 2008 at 10:55 pm

This has been on my mind recently as the days until the election wind down. The engaged community the campaign has attracted would be terrible if it fizzled. I’m not worried though. I would be very surprised if it didn’t evolve into a hub of activism that kept people in a dialogue. An Obama administration is going to innovate and call on people for their input in government and community in a way we haven’t seen for a long time.

2 Conor Byrne November 3, 2008 at 12:03 pm

Nancy,
I just posted something similar, talking more about how Obama has been great at communicating with donors in the run up to Nov 4 but will he keep that up if he wins?

3 Jason Dick November 3, 2008 at 12:41 pm

Great post. I have been thinking and wondering the same thing. Just posted on this topic today:
http://www.asmallchange.net/obama-crowned-direct-mail-king/

4 Jay Hamilton-Roth November 5, 2008 at 5:26 pm

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