Tagline Success: New Zealand Children’s Hospital Case Study

I just heard some great news from Esther Bruning, Direct Marketing Manager at the Starship Foundation (the charity of New Zealand’s main children’s hospital), and wanted to share her tagline success:

I just wanted to give you a quick word of thanks for your work on the tagline survey you published earlier this year. It really got us thinking here at Starship Foundation (the charity of New Zealand children’s hospital) about our tagline and I wanted to share the results with you:

Old tagline: “Caring for all that matters”

New tagline: “Giving is the best medicine

And the coolest part is we came up with it ourselves after taking your tips into account – no ad agency fees involved!

Best regards,
Esther

P.S. Learn how you can craft a compelling story for your org in 8 words or less. Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz on October 22, 2008 in Branding and Messages, Nonprofit Communications, Taglines | 0 comments
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