You’re (In)Famous, and So Am I: MoveOn’s Personalized Video Paints Dark Future for Non-Voters

You're (In)Famous, and So Am I MoveOn's Personalized Video Paints Dark Future for Non-Voters

You've probably already received 10 emails about this "vote-or-else" campaign from MoveOn.org, but I have to chime in with my admiration. It's irresistible.

MoveOn.org has outdone itself with this funny, engaging but ultimately, extremely thought-provoking video news report from the future.  And the video and news site are peppered with the “suspected non-voter’s” name(mine, or yours). It's the ultimate in targeting. Take a look.

Even better, MoveOn.org makes the experience easy to share by filling in a simple form with your friends' contact info. You can make 'em laugh and make 'em think, in a second.

So vote, or else…

P.S. Learn how to craft the marketing message that matters most — your tagline. Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz on October 23, 2008 in Campaign Marketing Models & Tips, Nonprofit Communications, Unique Approaches, Video, Viral Marketing | 1 comment
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  • Katie

    I totally disagree and so do a great many of my friends and acquaintances. I actually unsubscribed to MoveOn after being a loyal and involved member since for years and years. This was so offensive to me, especially the meanspiritedness of the woman who was bleeped (but whose foul words could easily be read). I found your site while looking for other reactions and had to share my view on this.

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