2 Orgs Link Key Issues with Obama Transition: Get Lots of Attention

2 Orgs Link Key Issues with Obama Transition Get Lots of AttentionThe week before the election, I advised you to hold tight on communications. To wait until post-election (let's say Monday, 11/10) to see where things fell and pick up there on your org's key issues.

Here are two organizations that did just that at the first possible moment, effectively linking their issues with Obama transition headlines:

1) The ACLU placed this ad in the NYT on Monday 11/10, calling on Obama to make good on his campaign promise to close Guantanamo and shut down the military commissions.It was the first nonprofit outreach to Obama that I saw post-election, and its highly-dramatic tone (the ACLU is good at that) definitely caught my eye.

The ACLU invited supporters to join the campaign with this email, explaining its "get out of Guantanamo" campaign strategy and asking for donations all in a very positive, collaborative tone (which has not always been the way of the ACLU).

2) Members of the SEIU (Service Employees International Union) were big Obama supporters and jumped to follow up on the health care agenda early last week with the Work with the President-Elect for Real Health Care Reform campaign.

Look at what they're doing to tap into Obama and keep health care front and center. SEIU is urging members and other supporters to "Pledge to Keep Healthcare on to the Map," with this innovative Web 2.0 incredible advocacy tool. Note they're encouraging people to use avatars and upload videos to YouTube. 

I'm watching how other orgs jump into the transition conversation. What are you seeing?

Nancy Schwartz on November 18, 2008 in Nonprofit Communications, Strategy | 1 comment
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  • Avi Kaplan

    Over on the Progressive Exchange list I’ve seen discussion by nonprofit leaders about campaigns targeting the Obama transition office with messages via the forms on change.gov

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