Building out from four basic steps (nothing new there, but a review is always useful), the guide will highlight what works and what doesn't by dissecting model news releases, comparing well and poorly written headlines and providing tips on drafting effective quotes.
In a list of "what to avoid," you'll be steered away from jargon, a pitfall for many nonprofits that address complicated issues (and others!), and get a checklist that'll help you polish your releases. Finally, you'll learn to to put Flesch Scores to work to maximize your release's readability.
P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!