But on reviewing the campaign's planning and execution, I realize that there's much beyond the Web 2.0 success to learn from. In fact, the campaign executed six critical steps that led to its big win and leave a useful path for nonprofit communicators to follow.
Read this new Getting Attention case study to learn how to put Obama campaign strategy to work to increase the impact of your communications.
P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!
Photo: Leo Reynolds