Six Steps to Yes-We-Can Marketing

Six Steps to Yes-We-Can MarketingThere's been a huge amount of useful analysis on how the Obama campaign put Web 2.0 to work to engage millions (literally) of supporters, many of them first-time civic activists.

But on reviewing the campaign's planning and execution, I realize that there's much beyond the Web 2.0 success to learn from. In fact, the campaign executed six critical steps that led to its big win and leave a useful path for nonprofit communicators to follow.

Read this new Getting Attention case study to learn how to put Obama campaign strategy to work to increase the impact of your communications.

P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!

Photo: Leo Reynolds

Nancy Schwartz on November 25, 2008 in Case Studies, Nonprofit Communications, Strategy | 0 comments
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