I'm off to spend the holidays with my family — relaxing, sleeping, eating too much and catching up. Can't wait.
Hope you have the chance to do the same. Enjoy it.
I'll see you in 2009!
All the best,
Q: I've been researching software to use for developing marketing collateral. I have researched Adobe PageMaker, Illustrator, QuarkXPress and more, but just can't seem to determine the best tool for me, our organization and our marketing goals.
We currently Microsoft Publisher to design marketing collateral (brochures, one -pagers, etc., but I want to be able to do more with photos and graphics than I am able to do in Publisher. What software, if any, you would suggest for an organization that does not want to hire a graphic artist for all of its marketing needs?
— Talia Piazza, Program Coordinator, Pittsburgh Partnership for Neighborhood Development
NOTE: Since I'm not a graphic designer, I consulted with one of the best — Susan Edwards — on this one.
A: Sue says "Adobe's InDesign is the professional design and layout software of choice these days. It's expensive and powerful (code for 'steep learning curve')."
If you're designing for professional printing, I definitely recommend you learn to use InDesign. Professional offset or digital printers require high quality PDFs in order to create high-quality printed pieces. Publisher and Word just aren't designed to create output for professional printing.
P.S. Please send your nonprofit marketing inquiries to Ask Nancy. I promise you that I'll respond to as many of your questions as possible, always sharing the responses with readers of the Getting Attention blog and e-news.
Seems Stein and his fellow Idealware board members are putting their money where their mouths are, offering to double any contributions made by year end. I love it.
I assume the email was sent to the Idealware email list (I’m on it) but I urge Michael and friends to hit up their own contacts as well. We know that friends and family are a huge influence on giving and this is a great way to make the ask.
How about turning the matching gifts concept completely on its ear, empowering your supporters even more broadly (staff, board members, individual donors, volunteers) to execute their own matching gift campaigns? Anyone doing so?
P.S. Here’s another great way to help your supporters fundraise: Show them how Facebook makes it easy for them to create a Facebook cause page, asking for birthday gifts for your organization. Here’s how nonprofit tech blogger Amy Sample Ward did it. Hat tip to Beth Kanter.
P. P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!
My husband and I saw Milk last weekend, the astonishing biopic about gay rights activist, Harvey Milk.
The film works on multiple levels, illustrating Milk's personal journey from a closeted gay man to the first openly-gay elected public official, as it traces the evolution of a focused, organized gay rights movement. Incredible (but human, like the rest of us) man and an incredible story. See it.
Beyond this compelling story though was the back story of Milk's communications finesse. I sat in the dark scribbling down a few of the communications strategies Milk used regularly to dazzling effect:
P.S. When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!
The Give List, launched just last week by Allison Fine and Marnie Webb, already lists 71 ways to support communities and causes without your wallet.
It’s rough out there right now for all of us, but that means that other folks and organizations need our help more than ever. So incredible minds Fine and Webb put their heads together to shout out for ways gift givers can strengthen lives and communities.
What’s great is that Fine and Web are putting Web 2.0 to work to brainstorm far and wide, and have already received some great ideas. Take a look at this eye-opening list of $0 helping ops from Lacey at the LA Chamber Orchestra.
Take 15 minutes today to brainstorm how your supporters can help your org even if they can’t give a cent, then shout it out via your blog, site and e-news. Don’t forget to add your ideas to the Give List by tagging your ideas with #givelist on Twitter, or with “givelist” (without the quotation marks) on de.licio.ous, your post or flickr photo so the Give List team can share them with the world.
Great job of seeing the bright side, Allison and Marnie, and crafting a network to inspire others to share their bright ideas for making the world a better place.
I've finally taken off my coat, 1 1/2 hours after arrival at the office.
You see despite my best intentions, I couldn't resist diving right into all the incredible ideas delivered to me over the last 24 hours. (BTW, they come in automatically — once I subscribe to the blogs, sites, etc I want updates from — via my RSS reader. RSS readers are a Web-based, spam-free, quick and efficient way to read news you need. Once you take 3 minutes to watch this video, you'll be ready to set up your own reader.)
I've seen no stats on this, but it really seems that adversity is breeding innovation. The economy is in the toilet with life as we've known it gone for good, but I think it's spurred us to be more creative than ever.
There were so many incredible ideas, guidelines and models in my reader this morning that I've realized I have to share more of them. So I'm launching two new post types — Incredible Ideas and Incredible Minds. Watch the blog for introductions to some of the best minds and ideas out there, which I promise will teach, motivate and inspire you.
My first recommendation: If you don't have your RSS ready to go, do it NOW. My top picks are Google Reader and Bloglines. Then as you come upon blogs, sites or other resources you want to keep up with, just subscribe to have new content sent to your reader.
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