Q: I've been researching software to use for developing marketing collateral. I have researched Adobe PageMaker, Illustrator, QuarkXPress and more, but just can't seem to determine the best tool for me, our organization and our marketing goals.
We currently Microsoft Publisher to design marketing collateral (brochures, one -pagers, etc., but I want to be able to do more with photos and graphics than I am able to do in Publisher. What software, if any, you would suggest for an organization that does not want to hire a graphic artist for all of its marketing needs?
— Talia Piazza, Program Coordinator, Pittsburgh Partnership for Neighborhood Development
NOTE: Since I'm not a graphic designer, I consulted with one of the best — Susan Edwards — on this one.
A: Sue says "Adobe's InDesign is the professional design and layout software of choice these days. It's expensive and powerful (code for 'steep learning curve')."
If you're designing for professional printing, I definitely recommend you learn to use InDesign. Professional offset or digital printers require high quality PDFs in order to create high-quality printed pieces. Publisher and Word just aren't designed to create output for professional printing.
P.S. Please send your nonprofit marketing inquiries to Ask Nancy. I promise you that I'll respond to as many of your questions as possible, always sharing the responses with readers of the Getting Attention blog and e-news.