Unleash the Power of Your Email Signature — The Most-Missed Marketing Opportunity

Unleash the Power of Your Email Signature -- The Most-Missed Marketing Opportunity

Email signatures (a.k.a. sig lines) are a powerful, low-cost, high-return marketing tool for your organization.

But what’s surprising is how seldom sig lines are put to work. In fact, I frequently receive emails from nonprofit staff members with no sig line at all. Now that’s a wasted opportunity.

Consider this: If your organization has 30 employees, each of whom sends 30 emails daily to folks outside the org, then (assuming 250 business days) that’s 225,000 ad views annually, at no cost or much extra effort. If you have 100 employees, that’s 750,000 ad views annually.

Dive into this brief guide to crafting an effective sig line, and how it will benefit your organization.

When you do, your nonprofit could be getting a strong, memorable message out with every email by the end of this week!  It’s an easy way to jump-start your 2009 marketing agenda.

P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz on January 13, 2009 in Branding and Messages, Email and E-Newsletters, Nonprofit Communications | 2 comments
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  • Scott Rooks

    As I was reading your post I was thinking, I used to do this why did I quit and for the life of me I could not remember why.
    So I will be adding that tagline on to my email asap!
    Thanks for remeinding me.

  • exchangeman

    Nancy, if I put my IT hat on, I think often the decision comes down to control of message and ease of implementation, and often at the cost of missing out on the potential opportunities these may bring.
    I know this because I was recently challenged to maximise our own emails, and since then I’ve been using Exclaimer to manage our email signatures – so far I have been really impressed with this tool – I highly recommend it.

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