As the nonprofit landscape gets increasingly complex, money is tighter than ever and your org is discussed on infinite communications channels, it’s more important than ever to brand your organization, programs and campaigns.
When you do so – conveying credibility and value in a way that’s easy to remember and repeat – you’ll build long-lasting relationships with donors, volunteers, members, the media, clients, and more. But it’s more challenging than ever in our Web 2.0 world, where your network ideally spreads the word to their network, often leaving your brand far behind.
I’m taking on this challenge big time — along with four incredible minds in the marketing and fundraising fields — at an NTC conference session this April. But since you should dive into this issue right now, here’s a preview podcast: