MarketingSherpa is sharing some wisdom again in its just-released 2009 Marketing Wisdom report.The report features 94 useful real-life lessons learned last year by marketers just like you, each conveyed in a single paragraph. Great example of creative crowdsourcing too!
I’m a big fan of this report, read it annually and urge you to download it today, for free. Here’s what you’ll get out of it:
- Succinct, engaging first-hand accounts of marketing techniques that work — from colleagues in nonprofit and business world.
- Diversity of goals, perspective and experiences.
- Easy-to-scan content, indexed by tactic, organization and contributor name.
As a bonus, the submissions provide an overview of trends in marketing. This year, the editors point to “email is not dead,” “clarity on the effectiveness of social networking” and the persistent importance of SEO (search engine optimization) as the big three trends.Is that what you’re seeing?
P.S. Now here’s a bit of my wisdom! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!