Buzzmachine blogger Jeff Jarvis’ new book — What Would Google Do? — was just published. What’s interesting is that the publisher also introduced a 23-minute video book version at $9.99. Jeff says it’s a brief, fun intro to the main points in the book. HarperCollins’s research revealed that there are folks interested in the ideas but unwilling to spend hours reading the book.
For nonprofit communicators, its publication highlights how the world continues to serve up an ever-growing range of new ways to distribute your important information. Since your org’s knowledge, connections and data are your greatest assets when shared strategically, you should watch what’s going on very closely.
I can’t think of anything more effective than a head researcher at the Foundation Center introducing key findings from recent research on changes in foundation giving via a brief video; or the program director at the Coalition to Prevent Homelessness using a short video to introduce its new strategy to counter the increased number of homeless families. It’s likely that in both cases some viewers will dig in for more detail, and that the strategy would capture many who wouldn’t have touched a report or press release with a ten foot poll.
What’s most important though, is that you keep your eyes peeled for new communications channels that may supercede or complement the ones you’re using now. Jump on short-form video now, though. It’s a no-brainer.
P.S. No matter the channel, it’s crucial that your tagline and other key messages are powerful and consistent. Otherwise you’ll confuse and irritate your audiences. Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!