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Dave is a social media maven and well-practiced at breaking down what often seems like a mass of confusion into clear, logical steps. Add that to Dave’s experience in working with nonprofit clients and we have our ideal guide to social media.
What’s great is that Dave gave me a gift that I want to share with you: His pithy, punchy 25-minute crash course in social media for nonprofits. Listen to this interview on your run, as you ride the subway, as you cook dinner or right now to learn:
- Why social media tools are important for nonprofit organizations – the value of conversation (think free, ongoing audience research and that’s just the beginning)
- Where to start (experimenting, a brief plan and listening), and what it’s going to take
- How your use of photos and video can engage donors and motivate them to keep giving by showing them what you are doing with their gifts
- Accessible, relevant case studies from two orgs that are doing it right, including integrating their social media campaigns with the other ways they touch their bases (via marketing and programs) — the Brooklyn Museum and Prostate.Net.
I have to tell you that Dave is different from most folks who talk about social media. He’s clear, focused and practical. So take these 25 minutes and run with them. You’ll get far.
P.S. This is the first Getting Attention podcast I’ve released and it’s been a lot of fun. It’s been my own crash course, but a gratifying one!
P.S. The right messaging is critical to the success of every nonprofit campaign – whether its social media based, door-to-door or… Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!