Social Media Crash Course in 25 Minutes (Podcast) — Now w/Download Link

Social Media Crash Course in 25 Minutes Podcast -- Now wDownload Link

The podcast will load automatically when you open this post. If you don’t frequently listen to online audio files, you may be prompted to download the player — go ahead and do so.Once the podcast is loaded, click the arrow at the left end of the player below to listen now. Or download here (right click, click “save target as” to save on your hard drive or mp3 player) for later listening.

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If the player doesn’t load for you, you can listen here.

I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence.

Dave is a social media maven and well-practiced at breaking down what often seems like a mass of confusion into clear, logical steps. Add that to Dave’s experience in working with nonprofit clients and we have our ideal guide to social media.

What’s great is that Dave gave me a gift that I want to share with you: His pithy, punchy 25-minute crash course in social media for nonprofits. Listen to this interview on your run, as you ride the subway, as you cook dinner or right now to learn:

  1. Why social media tools are important for nonprofit organizations – the value of conversation (think free, ongoing audience research and that’s just the beginning)
  2. Where to start (experimenting, a brief plan and listening), and what it’s going to take
  3. How your use of photos and video can engage donors and motivate them to keep giving by showing them what you are doing with their gifts
  4. Accessible, relevant case studies from two orgs that are doing it right, including integrating their social media campaigns with the other ways they touch their bases (via marketing and programs) — the Brooklyn Museum and Prostate.Net.

I have to tell you that Dave is different from most folks who talk about social media. He’s clear, focused and practical. So take these 25 minutes and run with them. You’ll get far.

P.S. This is the first Getting Attention podcast I’ve released and it’s been a lot of fun. It’s been my own crash course, but a gratifying one!

P.S. The right messaging is critical to the success of every nonprofit campaign – whether its social media based, door-to-door or… Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz on April 21, 2009 in Nonprofit Communications, Professional Development, Social Media, Web 2.0 | 1 comment
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  • http://www.sfchamberorchestra.org Colleen

    I can’t seem to get the podcast to load! Is there another location?

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