Folks are wondering how to respectfully engage with so much competing for attention and anxiety at an all-time high. So here are a few of my guidelines for effectively sharing stories on your organization’s impact, even now:
- Take your base’s pulse. Never assume you know how they’re feeling/thinking. Ask!
- Respond appropriately. The pulse enables you to do so, so make sure you’re on the mark. When you are, you’re much more likely to engage them.
- Relate your organization’s work to current crises, if there’s a real connection.
- If your org is in the middle of the crisis, talk about it.
Read the full set of guidelines and two case studies here.
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