NTEN is redesigning its Web site, and it’s calling far and wide for its network (members and non-members alike) to participate in the process. Here’s one of the invites.
Audience research is the only way to ensure that any communications initiative has maximum impact. And Web site design is so complex (look at how many folks it keeps in business) that soliciting input on your site design is even more important than it is for most other communications channels.
I admire NTEN’s openness in its call for input (they’re reaching out via their blog, to members via email and in other ways). It speaks volumes about the organization’s desire to serve the nonprofit sector, and will definitely generate a new Web site that’s far more effective.
Give your two cents today! You can do it here, in only 10-15 minutes. When you do, you’ll get a bonus — some great ideas on putting your network to work to strengthen your org’s communications.
P.S. Read this guide to shaping your org’s Web site to generate the actions you need.