Learn the Language of Change — Your Org will Benefit Big-Time

Learn the Language of Change -- Your Org will Benefit Big-TimeFundraising veteran Tom Suddes offers his golden (but free!) advice on how to shape your language to strengthen your organization, which Tom swears (and I think he’s right) will change the way you think about your org.

Listen now to change your org’s life, and your own perspective. Can’t ask for more in 45 minutes.

Three key insights:

  • Don’t define yourself negatively, as a NOT-for-profit. Define yourself positively, focusing on your impact. You’re a for-impact organization.
  • Your impact drives your income, not the other way around.
  • Just ask!

Here’s my favorite takeway — reframing key nonprofit communications language. Examples include:

    • Old: charity –> New: cause or philanthropy
    • Old: mission statement –> New: message (clear, consistent, succinct)
    • Old: survival (of your org) –> New: transformation
    • Old: sustainability –> New: solutions
    • Old: inform –> New: involve
    • Old: overhead/administrative costs –> New: priorities (people, programs and places).

Listen up now. It’ll change your perspective today and increase your impact tomorrow, promise.

Tip of the hat to Gayle Thorsen.

P.S. Don’t miss out on in-depth articles, case studies and guides to nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Nancy Schwartz on June 30, 2009 in Branding and Messages, Fundraising: Innovations & Research, Nonprofit Communications, Professional Development | 2 comments
Tags:, , , , , ,

  • Melissa Chungfat

    These are great tips.
    Effective communication is key to effective advocacy.
    Thanks.

  • Gayle Thorsen

    Thanks for the hat-tip Nancy! (It’s Thorsen though.)

<< Back to Main