NetSquared’s Website Redesign Process — Strong Model for Your Org

NetSquared's Website Redesign Process -- Strong Model for Your OrgI’m continually on the prowl for strong nonprofit communications models to share with you since there’s no better way to learn how to strengthen your own initiatives. And I have a great one for you today., the “online landing pad for social changemakers leveraging technology for social change”   has been working hard on the redesign of its website. The site is the core of the NetSquared community so its effectiveness is vital to the success of the organization. The redesign goal is to provide users with easier ways to connect to useful tools and each other.

NetSquared has excelled in engaging site users in shaping its redesign, a powerful strategy to ensure your site works for your base and reinforces their loyalty. People like to be involved.

Here’s how the NetSquared redesign process works. The team:

  1. Solicited input on site improvements via an online voting form. Received input from 100+ users.
  2. Crafted a wish-list of redesign wants and needs from that input, and shared next steps with the community.
  3. Creates redesign mockups, one site section at at time — and inviting the community back into the conversation.
  4. Solicited input on home page ideas
  5. Solicited input on the challenge gallery.
  6. Will solicit input on additional site sections in the weeks to come.

To follow the rest of the story, and see the outcome, read the Redesign thread on the NetSquared blog.

This is audience research at its finest — succeeding in harvesting vital info from site users and further engaging them with NetSquared at the same time. Win-win, NetSquared!

Nancy Schwartz on July 29, 2009 in Audience Research, Case Studies, High-Impact Websites, Nonprofit Communications | 2 comments
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  • Jeremy Shatan

    The process seems perfect but the new site reminds me of the old expression that “a camel is a horse designed by committee.” There is no focus to the site – the eye does not know where to go – and the less said about the color scheme to better.
    On another note, as a communications & marketing expert, what do you think of the language their using here: “online landing pad for social changemakers leveraging technology for social change”. Couldn’t they just say that it’s a website for those who use technology in the nonprofit sector?

  • Nancy – Thanks so much for sharing our process with your community of readers here. We try, in everything we do, to be community-oriented and community-driven. I really appreciate your support!
    Jeremy – The site you are looking at now is the one BEING redesigned; we agree that the eye doesn’t know where to go and so forth! If you have specific feedback, please do let me know or comment on any of the redesign posts. Additionally to your question about language: The line that Nancy used is not our branding or usual catch phrase, etc., just part of the framing used in the one of the redesign posts. NetSquared is focused on the intersection of technology and social impact. We are not limited to serving or working with only those with a registered nonprofit tax status, but instead work with all groups or individuals leveraging technology for more effective and efficient social impact around the world.
    Thanks to you both for talking about this!

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