I’m continually on the prowl for strong nonprofit communications models to share with you since there’s no better way to learn how to strengthen your own initiatives. And I have a great one for you today.
NetSquared.org, the “online landing pad for social changemakers leveraging technology for social change” has been working hard on the redesign of its website. The site is the core of the NetSquared community so its effectiveness is vital to the success of the organization. The redesign goal is to provide users with easier ways to connect to useful tools and each other.
NetSquared has excelled in engaging site users in shaping its redesign, a powerful strategy to ensure your site works for your base and reinforces their loyalty. People like to be involved.
Here’s how the NetSquared redesign process works. The team:
- Solicited input on site improvements via an online voting form. Received input from 100+ users.
- Crafted a wish-list of redesign wants and needs from that input, and shared next steps with the community.
- Creates redesign mockups, one site section at at time — and inviting the community back into the conversation.
- Solicited input on home page ideas
- Solicited input on the challenge gallery.
- Will solicit input on additional site sections in the weeks to come.
To follow the rest of the story, and see the outcome, read the Redesign thread on the NetSquared blog.
This is audience research at its finest — succeeding in harvesting vital info from site users and further engaging them with NetSquared at the same time. Win-win, NetSquared!