I got a bonus! I'm finding many of the comments submitted by voters in the 2009 Getting Attention Nonprofit Tagline Awards to be incredibly useful, and wanted to share a couple of them with you. Here are two of the best reminders:
1) Educate your colleagues and board about communications. Don't assume they know what you do. It's likely that they have as little understanding of the intricacies of planning, decision-making, implementation and tracking as you have of their areas of expertise.
One voter plans to "use selected finalist taglines as examples of excellence for our board members."
2) Focus on what your organization is working for, not what it's working against. If you focus on what you're fighting, you simply bring more attention to it. When you feature what you're working toward, you establish a sense of process and progress that is clear and inspiring!
BTW, thanks for your votes and comments. Keep them coming and I'll share your thoughts here. And if you haven't already voted, please vote today. Polls close midnight, Wednesday, September 30th.