Media planning, like most planning responsibilities, is daunting and seems tedious.
It's hard to know where to start, how to allocate the right time and staff and, most of all, how to motivate yourself to dive in. So many of us just avoid it, as we do with other planning responsibilities.
But this 11-step process will ease your pain — carving out a clear, proven path to media relations planning success.
Dive right in. The water's fine.
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