5 Nonprofit Marketing Innovations for Recession Survival

5 Nonprofit Marketing Innovations for Recession SurvivalMarketing your way through a recession is gritty, sweaty, get-your-hands-dirty work.

Just when the need is greater than ever, resources are way down. And it’s all too easy to let your dismay or fear seep through to your organization’s base; which motivates lack of confidence, rather than increased support.

The challenge here is to respond with courage and innovation. It’s the only choice. And that’s exactly how Tracy Mitchell, General Manager of Sag Harbor, NY’s nonprofit Bay Street Theatre, tackled her marketing dilemmas, even before the recession hit in full force.

Read (and share) the full case study be guided, and inspired, by the way Bay Street has introduced new strategies into its marketing mix at minimal risk and cost!

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Nancy Schwartz on October 13, 2009 in Case Studies, Nonprofit Communications | 2 comments
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  • Cary Lenore Walski

    As usual, a great post! Thanks, Nancy. I just have one suggestion. You might consider contacting your preferred web developer first before you dismiss the others. There’s always a chance that the web developer may not be able to take on the project for some reason, and this way you can avoid an embarrassing call back to a company you’ve already rejected.

  • Thanks so much, @carylenorewalski:disqus! Great suggestion.

    Anything else to add?

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