Just when the need is greater than ever, resources are way down. And it’s all too easy to let your dismay or fear seep through to your organization’s base; which motivates lack of confidence, rather than increased support.
The challenge here is to respond with courage and innovation. It’s the only choice. And that’s exactly how Tracy Mitchell, General Manager of Sag Harbor, NY’s nonprofit Bay Street Theatre, tackled her marketing dilemmas, even before the recession hit in full force.
Read (and share) the full case study be guided, and inspired, by the way Bay Street has introduced new strategies into its marketing mix at minimal risk and cost!
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