A great tagline separates your organization from the pack while expressing the heart and soul of your organization. So when you integrate your tagline into all of your communications, you’re well on your way to having a memorable brand. Here’s how:
First and foremost, train your staff and volunteers (if you have them) to use your tagline in conversations about your organization’s work. Using your tagline is a great lead-in when asked what your organization does.
Next, feature your tagline in all of your communications in print and on the web. Adding the tagline to your email signature is a cost-effective way to share information about your organization.
Houston Food Bank, a 2009 Getting Attention Tagline Award winner, has gone the extra mile and included its tagline (Filling pantries, Filling lives) in its main voicemail message. This is a simple, often overlooked way to communicate information about your organization, particularly potent during off hours.
Here is a handy checklist to make sure that you are getting the most out of your tagline:
1. Stationery including business cards
3. Direct mail
4. Print advertising
7. Social media – Facebook, Twitter and LinkedIn
In direct communications:
8. Print and e- newsletters
9. Email signature
12. Powerpoint presentations
13. Promotions – t-shirts, mugs, tote bags
What are your additions to this checklist? Please note how you’re using your tagline in the Comments box below to share it with the Getting Attention community!
P.S. Learn how to craft a compelling story for your org in 8 words or less. Download the free 2009 Nonprofit Tagline Report, filled with must-dos, don’t dos, case studies and 2,500+ nonprofit tagline examples!
Flickr photo: Mykpwedding