A favicon (short for favorites icon) is a small graphic or icon associated with a website or blog. It appears when you type a URL into your address bar, on the tab of your web browser and in your favorites list.
Often overlooked, this tiny graphic packs a visual punch and is a simple way to reinforce your brand (or at least your graphic identity) online. Here are the benefits of putting a favicon to work:
- Improved usability – Users can easily indentify your website in their favorites list or when multiple tabs are open.
- Increases recognition – When your favicon is consistent with the look and feel of your org’s graphic identity, your website or blog will be instantly recognized as coming from your organization.
- Professional touch – Favicons are becoming a standard of online design.
Here are a few examples of organizations with striking favicons:
How to Create a Favicon
Creating a favicon is simple. Keep in mind that a favicon should reflect your brand. If your logo does not scale down to a small size, you’ll need to come up with a design that complements the look and feel of your organization’s website and other communications.
Flickr photo: migs212
P.S. Don’t miss out on in-depth articles, case studies and guides to nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today .