Good Things Come in Small Packages: Put a Favicon to Work for Your Nonprofit

Good Things Come in Small Packages Put a Favicon to Work for Your Nonprofit Definition
A favicon (short for favorites icon) is a small graphic or icon associated with a website or blog.  It appears when you type a URL into your address bar, on the tab of your web browser and in your favorites list.

Value
Often overlooked, this tiny graphic packs a visual punch and is a simple way to reinforce your brand (or at least your graphic identity) online.  Here are the benefits of putting a favicon to work:

  • Improved usability – Users can easily indentify your website in their favorites list or when multiple tabs are open.
  • Increases recognition – When your favicon is consistent with the look and feel of your org’s graphic identity, your website or blog will be instantly recognized as coming from your organization.
  • Professional touch – Favicons are becoming a standard of online design.

Here are a few examples of organizations with striking favicons:

rwjf Robert Wood Johnson Foundation

nothingbutnets Nothing But Nets

about About.com:  Nonprofit Charitable Orgs

How to Create a Favicon
Creating a favicon is simple.  Keep in mind that a favicon should reflect your brand.  If your logo does not scale down to a small size, you’ll need to come up with a design that complements the look and feel of your organization’s website and other communications.

Here’s an easy-to-follow tutorial on favicon creation and implementation using Photoshop.  Alternatively, use this online favicon generator to create one for your site.

Flickr photo: migs212

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Amy Kehoe on December 22, 2009 in Branding and Messages, Graphic Design, High-Impact Websites, Web/Tech | 0 comments
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