How to Up Your Marketing Effectiveness & Productivity — Via Steinbeck & Hemingway

How to Up Your Marketing Effectiveness & Productivity -- Via Steinbeck & HemingwayThe parking lot at my gym was jam packed this morning.That’s no surprise, since starting a new year always generates the best of intentions.

Your waistline is your business. But growing your skills, growth and satisfaction in your communications work is something we can work on together.

Here are my famous-male-author-inspired strategies for growing my satisfaction and skills this year. Try them on for size — they’re no-lose, possible big-win strategies for all nonprofit communicators:

1) Embrace vacilando: Definition: To take one’s time getting there, enjoying the scenery (aka process). Used heavily by John Steinbeck in Travels with Charley.

I’m a results-driven person (especially in this pressured climate) which works well, except when that hyper-focus narrows my learning and/or creativity along the way.  Good work takes the time it takes. So I’m striving to increase my patience and comfort level with the process of my projects, convinced that vacilando is going to make a huge difference in my work satisfaction and impact!

Try integrating vacilando into the way you tackle your next project, and let me know the results.

2) “Never mistake motion for action: Ernest Hemingway nailed it here. It’s all too easy to focus on the short-term busy work and to-dos, and very challenging to think beyond those needs, even if ultimately they’re not the tasks that will advance your org’s communications impact. Just because you’re moving doesn’t mean you’re moving in the direction you want to go.

To do that you have to do what you know is really important and in alignment with your goals. So I’m staying laser-focused (and urge you to do the same) on my core goals for 2010. Define your communications goals today, if you haven’t already. Them print them out in large type and stick them where you’ll see them daily. Most importantly, use those goals as a litmus test for honing your priorities.

I’m also using the well-tested tactic of time-blocking to carve out the thinking/working time I need to achieve my goals. Every morning from 8-10 I turn off email, IM, etc. and focus on my priority project. I’m trying to fit another two-hour block in later in the day. Either way, I am guaranteed to stay moving towards my goals.

P.S. More effective messaging is a priority for most nonprofits. Learn how to craft the most essential message — your tagline. Download the free 2009 Nonprofit Tagline Report, filled with must-dos, don’t dos, case studies and 2,500+ nonprofit tagline examples!

Nancy Schwartz on January 5, 2010 in Nonprofit Communications, Strategy | 0 comments
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