I recently heard from Project HOPE‘s (PH) Marisol Murphy-Ballantyne, who wanted to share the communications innovations integrated into the org’s new website.
Frankly, I (and your audiences) couldn’t care less about a new website. And organizations that announce the launch of a new site as if it’s news drive me nuts.
But when I hear about a new or improved site that makes it easier or more effective for the org and its base to achieve its goals, that is news.
Marisol and colleagues made many of the typical updates in the new site — improving access to basic information on its international health education and humanitarian programs, and adding homepage links to Project HOPE’s Facebook Fan and Cause pages, and its Twitter and YouTube channels.
But far more important are these two changes, likely to make a real difference in engaging the org’s base:
- A new series of stories of individuals like Consuelo Rodriguez participating in PH’s programs are much more meaningful that the broad-based descriptions and stats of those served that are featured in the program summaries.
- The ability of donors, friends and fans to create their own fundraising webpages, similar those created by ActBlue supporters during the 2008 elections. Users choose the specific Project HOPE program (by geography or focus) they want to fundraise for, describe what the organization means to them, then quickly and easily create and promote their fundraising page. The leading fundraiser to date (and this is brand new) has raised over $10,000!
Thanks for the heads up, Marisol. These are two significant improvements to the site that are strong models for your colleague nonprofit communicators.
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