How to Generate Buzz via Social Media: Real Life Dos and Don’ts

How to Generate Buzz via Social Media Real Life Dos and Don'tsHas this happened to your organization: You experimented with social media tools and found that nothing happened at all?

If so, you’re not alone. One of the most frequent complaints from organizations trying social media out is that after taking the plunge–whether tweeting, blogging or launching a Facebook fan page–nothing happens.

Now there’s help: I partnered with NTEN ED Holly Ross to share guidelines and case studies on using social media tools to build buzz (and reach) via this webinar for the Communications Network. And now the video recording and slide deck are available to you, at no cost.

Our presentation covers the nuts and bolts of social media success, the readiness required to put them to work and a laundry list of dos and don’ts. Although the case studies are about grantmakers, the examples and findings are equally relevant to nonprofit organizations.

I recommend you take an hour out to make sure your social media buzz building is all it can be. Here’s what one participant had to say (and another, just in).

P.S. More effective messaging is a priority for all organizations. Learn how to craft the most essential message — your tagline. Download the free 2009 Nonprofit Tagline Report, filled with must-dos, don’t dos, case studies and 2,500+ nonprofit tagline examples!

Nancy Schwartz on February 18, 2010 in Nonprofit Communications, Professional Development, Recommended Resources, Social Media | 1 comment
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  • I liked the slide deck!
    It’s good to see lumbering foundations get on the social media wagon.
    And I thought that just “widening awareness” was no more focus on ROI than “do 100 TV ads and people will be more aware of your brand” that big corporations do.
    It’s funny how we ask about the ROI of social media, but we’re less able to give ROI for traditional media.
    How many donations is your newspaper ad going to get? Your TV ad? Your radio ad? Questions to ask your nonprofit marketer!
    Perhaps it would be useful to have a followup article on “Where the donors are” or “Where your audience lives, and what they click on.”

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