The Power of Timely Outreach — 3 Snowy Day Campaigns

There’s nothing like online communications for getting “of the moment” word out to your organization’s networks.

I was delighted to see these three orgs reaching out via facebook and Twitter, inviting those of us in blizzard conditions to learn and be entertained (in person or online).

This is smart communications–seeing a key point of connection (stuck at home, bored perhaps, a bit more time than on the typical work day) and communicating around it at the moment of. Gear up so your organization is ready to do it next snowstorm (or legislative storm).

The Power of Timely Outreach -- 3 Snowy Day Campaigns 1
The Power of Timely Outreach -- 3 Snowy Day Campaigns 2

The Power of Timely Outreach -- 3 Snowy Day Campaigns 3

Nancy Schwartz on February 11, 2010 in Nonprofit Communications | 2 comments
Tags:, , , , , ,

  • We just sent this video out to our alumni (and posted it on our website https://www.montgomerybell.edu/podium/tools/SlideShow.aspx?a=113034). Very simple friend-raising.

  • I love this! Acknowledge what’s happening, and offer an alternative activity suiting the situation!
    Wish that more nonprofits would do this, not just around snowy days, but around our current Great Depression, with unemployed people, or people whose houses are underwater. Example: “House underwater? Bring your bathing suit and towel to our information session on what to do next.” or “Looking for work? We’ve got lots of ways to work at X nonprofit!”

<< Back to Main