I immediately clicked on the email invite to to the latest in MoveOn.org‘s “you’re in the news” video video series. This one–on Glenn Beck’s attack strategies–is one of the best ever. For Facebook users, it’s integrated Facebook Connect to pull info and photos from your profile. Here’s the video.
Here’s why it works so well: As my mom told me when I was in 5th grade (part of her “teach the kids some etiquette” program), everyone loves to hear their own name. So if you want to make someone feel good, or engage their interest, use their name in conversation.
You can imagine how many more points photos plus friends’ names gets, as incorporated in the video (privacy issues are another matter, for another day). It’s irresistible to share it via email as I was invited to do at the end of the video.
In addition, MoveOn makes it easy to share the video via social media platforms, serving up a one-click method to embed the video in your Facebook page and a few-click way to embed your video in a blog post.
Notes that those not on Facebook will get a different, somewhat less personalized experience. MoveOn.org is counting on most of its supporters being there and I feel fairly confident they’re right.
P.S. Read this recent Getting Attention e-update article to learn 9 Steps to Nonprofit Video Success, Plus Our Mistakes to Avoid.
P.P.S. Get more in-depth articles, case studies and guides to nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.