Don’t get me wrong–I’m a big believer in building relationships, and community online. But face-to-face can’t be replaced. So often, face-to-face gatherings can bring a movement or a campaign to the next level, further engaging your base.
Here are two tools I’ve discovered that will help you take your organization’s events to the next level.
1. Event-management service Eventbrite has just introduced Eventbrite for Causes, a discounted program (no fee for free events) are designed for nonprofit needs. This new program that makes it easier for
orgs to leverage tech tools and best practices to manage,
promote and raise money through successful events. In talking to colleagues about Eventbrite, I’ve found several fans of its capabilities such as the once-click opportunity for attendees to share event info with their Twitter and Facebook networks.
Current org users include The Craigslist Foundation, Full Circle Fund, Citizen Effect and NTEN. You can see how it works with this dinner invite for 2010 NTC (NTEN’s annual conference) attendees.
2. Analyze This, just released by Event 360 is 18 pages packed with practical guide on event analytics. You’ll learn how to pinpoint what’s working best so you can do more of it in the future, and what’s not working well, so they can avoid it down the line. Traditionally, event managers have used this data to review events once they’re over; it’s even more valuable to shape those coming up.
The featured case study on the Komen Global Race for the Cure is particularly useful, as it highlights how analytics showed the way to transform a popular event into a fundraising phenomenon.
P.S. More effective messaging is a priority for all organizations, campaigns and events. Learn how to craft the most essential message — your tagline. Download the free 2009 Nonprofit Tagline Report, filled with must-dos, don’t dos, case studies and 2,500+ nonprofit tagline examples!