Nonprofit Video Lessons: 9 Steps to Success

Online video, which has become a wildly popular communications channel in the past few years, is one of the best ways there is to tell your nonprofit’s story.

Video, when done right, can forge powerful connections between your organization’s work and your base that drive viewer action (to donate, join or volunteer). But, that’s possible only when your video stands out from the competition, in two minutes or less.

We were thrilled to finally have the chance to produce our first Getting Attention video, and learned that while it’s not as easy as it looks, it’s worth overcoming the natural challenges such a project presents.

Read the full article to learn from our mistakes so you can produce a video that drives the action that your organization needs!

P.S. Get more in-depth articles, case studies and guides to
nonprofit marketing success — all featured in the twice-monthly
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Nancy Schwartz on March 4, 2010 in Video | 2 comments
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  • Marlee

    Nancy:
    Fellow third triber here, making good on my pledge as to the recent blogroll. I just wanted to take a moment to commend you on your work here. Non profits need your help BADLY! Your work is for such a great cause and the causes that you support have such great impact, I hope you will stay encouraged to do this work. Plus, you content is just great. Solid, fundamental marketing advice that every non-profit should take to heart. Keep it up!

  • Kyle

    This info is very helpful. I serve on several nonprofit boards and we’re always looking for unique and cost effective ways to get our message out there! This company (Done In Sixty Seconds) seems to have nonprofits in mind when it comes to price, ease of use and turn-around. Lets you do most of the creative stuff while a production company makes it look professional. Good starter video for your website.
    http://www.donein60.com
    Have also had some good luck with getting local news stories from our stations to post on the website.

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