Online video, which has become a wildly popular communications channel in the past few years, is one of the best ways there is to tell your nonprofit’s story.
Video, when done right, can forge powerful connections between your organization’s work and your base that drive viewer action (to donate, join or volunteer). But, that’s possible only when your video stands out from the competition, in two minutes or less.
We were thrilled to finally have the chance to produce our first Getting Attention video, and learned that while it’s not as easy as it looks, it’s worth overcoming the natural challenges such a project presents.
Read the full article to learn from our mistakes so you can produce a video that drives the action that your organization needs!
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