How to Deliver Breakthrough Nonprofit E-Newsletters

Last month I reached out for your input on what makes an e-newsletter effective and received some great feedback and models. Thank you. Then I integrated your take into my curriculum for a workshop I ran a for nonprofits in the NY metro area.

Here’s the most important thing I learned from you — e-newsletters remain a winner among nonprofit marketing channels, far ahead of social media at this point. So it’s important that you do it right.

In thanks for your help, I want to share the core guidelines that were the framework of the live workshop, via this slide deck summary.

Breakthrough Nonprofit E-Newsletters

But I know there are other key strategies for increasing the impact of e-newsletters, and I hope you’ll share what works for you.  Please comment below or email me directly.

P.S. Get more in-depth articles, case studies and guides to nonprofit marketing (and video) success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.
<div style=”width:425px” id=”__ss_4317204″><strong style=”display:block;margin:12px 0 4px”><a href=”http://www.slideshare.net/GettingAttention/breakthrough-nonprofit-enewsletters” title=”Breakthrough Nonprofit E-Newsletters”>Breakthrough Nonprofit E-Newsletters</a></strong><object id=”__sse4317204″ width=”425″ height=”355″><param name=”movie” value=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=nonprofit-e-news-100526083925-phpapp02&stripped_title=breakthrough-nonprofit-enewsletters” /><param name=”allowFullScreen” value=”true”/><param name=”allowScriptAccess” value=”always”/><embed name=”__sse4317204″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=nonprofit-e-news-100526083925-phpapp02&stripped_title=breakthrough-nonprofit-enewsletters” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”425″ height=”355″></embed></object><div style=”padding:5px 0 12px”>View more <a href=”http://www.slideshare.net/”>presentations</a> from <a href=”http://www.slideshare.net/GettingAttention”>GettingAttention</a>.</div></div>

Nancy Schwartz on May 27, 2010 in Email and E-Newsletters | 2 comments
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  • Nancy,

    Thanks for this great slide deck. Very helpful info on how to improve email newsletters!

    jocelyn

  • Nancy Schwartz

    Jocelyn, That’s high praise coming from an expert like you. Any strategies to add?

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