Your Input Pls-asap! What’s the Best Way for Nonprofit Marketing & Fundraising Teams to Partner?

marketing-fundraising-partnersNow it’s my turn to ask you a question.

I’m writing an article on the most productive ways for nonprofit communications and fundraising teams to work together (and together is the key word here) and would like to integrate some examples from you of what’s working (or ideas you have that haven’t been implemented yet). Each team may come into it with very different perspectives, but working together is a must, believe me!

Of course the deadline is almost here so please get in touch asap via the comments box below or simply email me! Your real-world perspective is vital to the strength of the article.

Thanks so much. I look forward to receiving your examples and suggestions!

Nancy Schwartz on May 14, 2010 in Fundraising: Innovations & Research, Planning and Evaluation | 5 comments
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  • Hi Nancy
    One of the very best ways for fundraising teams to work together is for planned giving folks to utilize the direct marketing/annual fund team right down the hall. Planned giving audiences are so small and response rates even smaller that testing in planned giving is out of the question for most organizations. But most of what works in direct mail, works in planned giving. So, in addition to coordinating mailing schedules, if the planned giving staff harnessed the in-house expertise of their direct mail folks, they’d have immediate improvement in their results.

  • Jos Myers

    Our VERY SMALL fundraising team works together by simply staying in touch. When you are dealing with a team of just 6 people, it is easy to do that. We have monthly meetings and in between will e-mail each other with ideas or updates. We each take on responsibilities and follow through on them. Our team works with majority rule rather than with a single person having the final word. Most of the time, one of us who feels strongly about something talks the rest of us into their viewpoint. There is a great sense of independence, yet teamwork with our small group. I can see how with larger groups this could get much more complicated, but it works for us!

  • Nancy Schwartz


    Thanks so much for your comment.

    I know you facilitate the Fundraising Social community. What organization do you work with and what’s your title?


  • In many small and mid-size organizations, it’s the same person doing the marketing and fundraising activities. I find it’s easiest to integrate the two when you have a plan for each them and put all the pieces on one calendar. That way you can see at a glance what’s coming up next and nothing gets dropped.

    Sandy Rees, CFRE

  • Nancy — At HealthCare Chaplaincy in New York, while the Marketing & Communications and Advancement departments each have specific responsibilities, we operate in a highly collaborative fashion and recognize that our shared priorities are 1) to create and strengthen relationships with current and potential donors and 2) to generate revenue. This ethos starts with the Directors and permeates our staff.I hope this is helpful.

    Jim Siegel
    Director, Marketing and Communications
    HealthCare Chaplaincy
    T 212-644-1111 x141 | Cell 917-723-8537
    Finding Meaning. Bringing Comfort.

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