Online video is one of the best ways to tell your nonprofit’s story. When done right, it can forge powerful connections between your organization and your supporters, but only when it stands out from the competition in three minutes or less.
Read my article in the latest Fundraising Success to learn the 11 steps to take to launch a successful video for your nonprofit!
Teaser: Modest production values can generate huge impact. Take a look at this simple but powerful video from the St. Joseph Ballet, developed to build understanding of its work and impact around its name change.
P.S. Get more in-depth articles, case studies and guides to nonprofit marketing (and video) success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.