Great Words Promoting Good Causes
Your nonprofit or foundation could be one of this year’s Getting Attention Nonprofit Tagline Award (a.k.a. The Taggies) winners! And this year, for the first time, you can submit your organization’s program, fundraising campaign and/or and special event taglines, in addition to your organizational tagline. So enter here now.
A strong tagline does double-duty—working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most basic, and effective, marketing tools, but a GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly. The awards program is designed to help close this gap by providing both motivation and models.
All entrants receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late 2010. It’s the only complete guide to building your organizational, program, fundraising or special event brand in 8 words or less—filled with how-tos, don’t-dos and models.
Here are the winners of the 2008 and 2009 Nonprofit Tagline Awards (with the 2009 winners selected by more than 4,800 voters in the field). This could be you in 2010! Please take 3 minutes now to enter your nonprofit’s taglines today while it’s on your mind. The deadline to enter is July 28.