How to Build Leadership Support for Critical Nonprofit Marketing Projects— Only for Tagline Award Entrants

Leadership support nonprofit marketingI have some exciting news to share –

I’ll be holding a special, free webinar for all organizations that enter the 2010 Nonprofit Tagline Awards Program.

Here’s why:  You’ve told me time and time again how much marketing work you want and need to do to advance your organization’s mission. But frequently meet a roadblock in convincing your leadership (and sometimes colleagues too) of the value (a.k.a. ROI) of investing in key marketing projects.

Building understanding is first step to building support and this webinar will walk you through, step-by-step, how to build leadership understanding and support.

You’ll leave with a clear sense of what it takes, examples of what works and doesn’t work and a comprehensive checklist to work from in your initial “building awareness and support” campaign and on an ongoing basis.

Trust me. When your leadership feels like part of your marketing team – rather than like outsiders – you’ll be much more likely to get the support and budget you need to execute the marketing campaigns you know will make the greatest impact. You’re the marketing expert but leadership support is a key to success.

So, don’t waste a minute. Enter today – The 2010 Getting Attention Nonprofit Tagline Awards (a.k.a. The Taggies) close on July 28! Please enter today. And this year, for the first time, you can submit your organization’s program, fundraising campaign and/or and special event taglines, in addition to your organizational tagline.

When you do, your name will be placed on the invite list for the webinar, to be held mid-fall.

P.S. Learn more about building leadership support for critical nonprofit marketing projects:

Building Internal Support for Communications

How to Defend Your Marketing Budget, Even in Tough Times

Why Communications Advocacy Should Remain #1 on Your To-Do List

Nancy Schwartz on July 19, 2010 in Leadership, Taglines | 0 comments
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