17 Nonprofits Honored for High-Impact Taglines — The 2010 Taggies

2010 Getting Attention Nonprofit Tagline Awards from GettingAttention.org on Vimeo.

Congrats to the organizations behind the winning taglines, reviewed in this brief video. The taglines were selected by more than 6,100 voters from 70 finalists, identified by our expert panel of judges.

The organizations behind the winning taglines range from the regional (Indiana State Council of the Emergency Nurses Association) to the national (Youth Service America) and global (Episcopal Relief & Development). All did an admirable job in putting a few select words to work to build their brands, programs and fundraising impact.

These winning taglines are terrific ingredients in your own branding and marketing brainstorming, and I’ll be sharing the stories behind them in the weeks to come.

Register now for free access to the 2011 Nonprofit Tagline Report and the All-New Online Tagline Database. The report and database, to be released in late fall 2010, feature more on the winning taglines plus:

  • The 10 Have-Tos for Successful Taglines
  • The 7 Deadly Sins – Examples of what not to do.
  • Searchable Access to more than 4,800 Nonprofit Tagline Examples for use in tagline brainstorming.

Don’t miss this vital and free nonprofit marketing resource – register now.

NOTE: Getting Attention e-news subscribers will automatically receive the report and database access.

P.S. Thanks so much to our generous sponsor, See3, for producing the winners video for us. The See3 team is an absolute pleasure to work with.

Nancy Schwartz on October 21, 2010 in Taglines | 2 comments
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  • Gary Wexler

    I spent many many years of my career writing taglines. Then one day I woke up and realized in the nonprofit world, they don’t do the job. Of course, you need a tagline. But how powerful and important is the tagline? Does the tagline really lead to creating the donation? Does it really lead to someone giving their time away? Does it really contribute to the cause. It’s necessary, but too many people hide behind a great tagline thinking they have done the work. The real work is the BIG IDEA that engages the donor or volunteer, that grabs them intellectually, emtionally and intelligently. Taglines and branding are just the of course neccesities. The real job of nonprofit marketing belongs to those who know how to create BIG IDEAS that move virally through the internet, through communities, through influencers to networks. I too got lost in taglines for years, until I realized they were just taglines and nothing more.

  • Nancy Schwartz

    Thanks so much for sharing your thoughts, Gary. I agree 100%. The big idea is in the strategic plan for the organization. But how to convey that – quickly, memorably and in a way that’s easy for supporters to repeat to friends and family – that’s where a tagline comes in!


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