A few months ago I was invited by the folks at the Frogloop blog to guest author on a social media issue.
For those of you who don’t know it, Frogloop is a high-value resource focused mostly on social media. As you would expect, I was asked to write on social media.
But I found that a tough assignment.
There’s so much written on social media, and so much useful content already published on Frogloop, that I didn’t feel I had much to add. Then I realized I did have that something—to reinforce the framework that’s a prerequisite for social media (and overall marketing) success—marketing fundamentals.
You see, I’m concerned to see nonprofit marketers forsake the well-tested cornerstones of effective nonprofit marketing to do all social media, all the time. Or even 40% of the time.
I invite you to read my take here and add your perspective to the compelling conversation underway. Looking forward to hearing your point of view!
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