Simple Surprises…and Connects

I was thrilled to see this ad in our school e-newsletter. Frankly, I didn’t even know how tired I was of candy bar and cookie sales, car washes and bake sales until I did see it.

My take on why it works is that everything — including giving — is so complicated these days, and offers us so many options. Once in a while it’s gloriously refreshing to go plain vanilla.

How do you use “simple” to increase the impact of your nonprofit marketing?

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Nancy Schwartz on October 6, 2010 in Strategy | 1 comment
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  • Simple and minimalist definitely has its place. Sometimes we tend to over complicate for no reason.

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