Share Your Biggest Marketing Lesson Learned in 2010 – Free Nonprofit Marketing Wisdom Guide

Flickr: dhWhat’s the biggest marketing lesson you learned (or re-learned) in 2010? Please let me know by  midnight, Thursday, Dec. 24 Friday, Dec. 17!

I’ll summarize the trends, and share the lessons submitted by you and your colleagues, in the 2011 Nonprofit Marketing Wisdom guide (hat tip to Marketing Sherpa). You’ll get a free copy when you share your biggest lesson learned!

So share it now! It could be anything tactical or strategic, simple or complex. Here are a few of the submissions we’ve received:

  • Make professional development and continuing learning a priority – and protect the time.
  • When pricing out an item or service, call at least three vendors. This may take a few more minutes of your time, but you will save hundreds, even thousands of dollars. We’ve been able to save so much money on production costs for printing, photography and web design, by taking the time to incorporate this.
  • Test test test… before any campaign gets launched. Given the complexity of the tools today, and the speed with which we invariably put things together, errors do get made and you want to be the one to find them, not the people you’re hoping to engage!

Whatever comes to mind as a lesson or key principle learned—either from hard knocks or new found success. Please take one minute to share your thoughts and insights now. Thanks so much!

P.S. Learn how to strengthen your nonprofit’s messaging with the all-new Nonprofit Tagline Database and 2011 Tagline Report.

Nancy Schwartz on December 15, 2010 in Surveys | 2 comments
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  • Judy Evans

    Patience! Our non-profit critical assistance agency was growing, but it was perceived as a “click” with the same people serving on the board and volunteering. It has taken several years, but we have expanded our group, added new residents and younger people, and today, we are a community-wide organization. The core group of supporters is still with us and working successfully with new ones. Our client numbers in the last three years broke records – but we were able to better meet the demand because of our ever-growing list of supporters. Our marketing plan has (finally) taken hold – it just took time!

  • Main lesson for me: the importance of having a powerful subject line.

    Our association members and prospective members are our targeted customers. At the same time, they are other marketers’ customers, too. So if they have 50-100 email messages a day, or maybe even more, how do we offer them a compelling reason to open ours?

    Our association has different interest groups in and figuring out what is compelling to one group can be a challenge, especially to sustain a reasonable level of reader engagement. In general, we try to work on why a message’s content is important to the reader as opposed to why it is important to us, the association. After all, readers act on their own interests and marketers should respect and accept that reality.

    We are making progress but realize that we can do better. Hopefully 2011 will be a year of even greater success. Since I retire at the end of December 2010, I won’t be able to see the results of those efforts but we remain committed to that approach and focused on its potential.

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