Your 2011 Guide to Nonprofit Marketing Wisdom

2011 Guide to Nonprofit Marketing WisdomThank you for all of the questions, stories and feedback you share with me. It’s your input that makes it possible for me to cover what you need to know to increase your nonprofit’s marketing impact!

You were particularly generous last December, when I asked you to share your most important nonprofit marketing lesson or key principle learned — either from hard knocks or new found success — in 2010.

Now, drawing from your submissions, I’ve compiled the first-ever Guide to Nonprofit Marketing Wisdom featuring 127 lessons learned from your colleagues in the field. Get this free guide now to be inspired and guided!

Here’s just a hint of the practical, tested direction you’ll get from your peers in the field:

  • Make professional development and continuing learning a priority – and protect the time.
  • When pricing out an item or service, call at least three vendors. This may take a few more minutes of your time, but you will save hundreds, even thousands of dollars. We’ve been able to save so much money on production costs for printing, photography and web design, by taking the time to incorporate this.
  • Test, test, and test… before any campaign gets launched. Given the complexity of the tools today, and the speed with which we invariably put things together, errors do get made and you want to be the one to find them, not the people you’re hoping to engage!

This is your opportunity to learn from the experts to achieve stronger results in 2011:  Dive into your 2011 Guide to Nonprofit Marketing Wisdom now.

Nancy Schwartz on January 26, 2011 in Strategy | 1 comment
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  • This PDF is a nice format, I liked #12 “measurement is plannings other half.” I completely agree and think especially now that everyone can setup analytics pretty easily it will be helpful to monitor online campaigns with specific web analytics benchmarks.

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