2010 delivered cause-marketing shockers, highly-effective disaster relief communications, a tougher-than-ever fundraising environment and the continued emergence of Facebook, even as the basics remained the cornerstone of nonprofit marketing impact.
Here are the tools, case studies and recommendations that nonprofit marketers like you found most valuable in guiding them through this tough year:
New Nonprofit Tagline Database and 2011 Report: Free and Open for Use
“These are great tools for crafting effective messages, and so easy to use,” says Peggy Kebel, Robert Wood Johnson Foundation – Local Funding Partnerships.
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