…via video, and every other medium.
Better not to say (or video) anything at all, than to release a video without meaning. That generates annoyance, the absolute enemy of engagement.
My bet is that no one outside the Group saw this video before it was released. Always test…even if the tester is your partner or neighbor. It’s not about you, it’s about your network (AGAIN)!
Have you seen or watched nonprofit marketing content that annoys you, or is empty? If so, please share the what and why with us.