I’d like to end the year by asking you to respond to a simple but vital question: What’s the biggest marketing lesson you learned (or re-learned) in 2011? Please take two minutes right now to share your lesson — the survey closes December 23.
It could be anything tactical or strategic, simple or complex. Here are a few examples:
- Don’t fail to get a final proof before sending a brochure to the printer
- Do an A/B split (comparing response on two versions) on a fundraising campaign landing page on your website before rolling out the campaign
- If you change your organizational messaging, remember to train everyone (including front-line and program staffers) about the new way to discuss your organization.
Whatever comes to mind as a lesson or key principle learned—either from hard knocks or new found success. Just enter your lesson learned here.
I’ll summarize the trends, and share the lessons submitted by you and your peers in the field, in the Nonprofit Marketing Wisdom Guide 2012. You’ll get a free copy when you share your biggest marketing lesson learned!
Please take one minute to share your thoughts and insights now — the survey closes December 23.
Thanks so much!
P.S. Download the 2011 Nonprofit Marketing Wisdom Guide now for immediate access to peer guidance on strengthening your organization’s marketing impact.