Please take two minutes right now to share the most valuable marketing lesson you’ve learned this year!
I’ll summarize the trends, and share the lessons submitted by you and your peers in the field in the 2012 Nonprofit Marketing Wisdom Guide. Your guidance will be attributed to you, by name, title and organization—nice personal and professional recognition.
Please enter your insight here, right now.
Your lesson can be anything tactical or strategic, simple or complex. Here are a few of the submissions we’ve received:
- Make professional development and continuing learning a priority – and protect the time.
- Do an A/B split (comparing response on two versions) on a fundraising campaign landing page on your website before rolling out the campaign.
- Don’t change your messaging but forget to train front-line and program staffers about the new way to talk about your organization.
Thanks so much!