What if you were skilled at the
most critical marketing process necessary to
engage your target audiences with clarity and purpose?
Register by December 31 to
I’m thrilled to invite you to participate in the Message Focus Project (MFP) (formerly known as the Tagline Focus Project), starting February 14, 2012.
I’ll serve as your guide and coach as you learn to shape messages that connect your organization with the audiences who can help move your mission forward.
- What if you mastered the message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?
- What if you could complete this marketing and communications transformation with expert guidance in just eight weeks? That would be an incredibly powerful step towards 2012 marketing success.
- What if you could get all this and save $200? You can when you register by December 31.. Learn more here.
Messaging mastery is within your grasp. You have the mind and creativity, budget and time it takes. And I have a proven way to take you there via this private group learning program. Just ask the folks who joined me for the MFP this past summer and fall…
Now we have the skills and process in place to craft more messages for our organization, and each program.
Your blend of webinars to teach key concepts and share models, a logically-built, step-by-step process that kept us focused and on schedule, and one-to-one coaching and critiques to keep us on track was ideal. Now we have the skills and process in place to craft more messages at the organizational level, and taglines for each program.
—Kay Stevens, Executive Director, Wisconsin Youth Company
You’ll finish the program with fully-developed messaging skills, clear understanding of your audiences’ wants and values, and a new and effective tagline ready to launch. That will make all the difference for your organization in 2012. I think you know what I mean.
I hope you’ll be able to join me! It’ll be fun, and an energizing, positive way to start the year.