7 Nonprofit Content Marketing Tips from Great Chefs

Tip of the hat to Marketing Profs for framing content marketing—how your nonprofit can use content to build strong relationships with target audiences—in terms of this delightful cooking-themed info-doodle.

I’ve “nonprofitized” these seven principles for you:

1. Use fresh ingredients. Fresh content retains its natural flavor. Avoid stale or processed content, your supporters will know it and hate it.

2. Know your customers. Present content that pleases your supporters’ palates, and leaves them wanting more!

3. Keep the menu simple. Don’t overcomplicate content, or muddy the dish with too many flavors.

4. Be seasonal. Use content that you align to the seasons, or other holidays or headlines that are top of mind.

5. Know where to shop. If you curate content, curate the good stuff.

6. Experiment in the kitchen. Try new forms of content and solicit feedback so you know what’s not working, and what is.

7. Experience matters. Be patient. Take time to learn from your mistakes. Breathe.

Download this great info-doodle here.

How are you using content marketing to connect with your base? Please share what’s working, and/or your questions, here.

More guidance on content marketing:

P.S. Be sure to download my Free E-Guide, The Book That Changed My Life. 129 top reading picks from nonprofit leaders around the world.

Nancy Schwartz on April 12, 2012 in Content Marketing | 9 comments
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  • Thanks for sharing these valuable tips in such a cute format.

  • Wow – The metaphor clearly works as it’s the one I used to write an entire e-book on content marketing for nonprofits released in September 2011, called the Nonprofit Content Marketing Cookbook. For comparison, here are my chapter titles, so you can see how I played out the metaphor:

    Nourishing Your Community: Content Marketing Strategies for Nonprofits
    Stocking Your Pantry: The Type of Content to Create and Curate
    Prep Chefs: Curating Content Produced by Others
    Celebrity Chefs: How Personality Influences Content
    Reheating and Remixing: Repurposing Your Content
    Serving It Up: The Best Nonprofit Communications Channels
    Planning the Menu: Building Your Editorial Calendar
    Keeping Them Coming Back for More: Your Communications Arcs
    Inviting Others to Dinner: Creating Content Paths for New Supporters
    Who’s Cooking Tonight? Staffing Your Content Strategy
    Equipping Your Kitchen: Tools That Make Content Marketing Easier

  • AnthonyWS

    Hi Nancy-
    Can I use this great chart (w/ attribution) in a conference presentation I’m doing for MarketingProfs on Sept 14th on email content? 

  • Anthony, of course! But please cite the original source, marketing profs! http://www.mpdailyfix.com/seven-content-marketing-tips-from-top-chefs-infodoodle/

  • AnthonyWS

     Will do. Thanks.

  • Content is currency on the Internet. It’s what people consume, share, and it’s what can help get your small business found. It doesn’t have to be difficult to shape content that is simply irresistible for your audience. Thanks for good sharing.

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